Wednesday, April 05, 2006


Dear Mike Gagnon:
I'm going to quote or paraphrase or whatever Alan David Doane here: shut up and make some fucking comics. Please stop doing press releases and thinking that's going to sell your comics. Stop giving us non-sequiturs like "Every comic is perfect bound instead of stapled and made of the same high quality paper and covers that the company uses for its graphic novels. This means that it will be the only line of comic books that can also be easily carried and stocked in traditional book stores." Just plain stop if you're not going to actually make an effort that's worth a damn.

Where are the previews of your books? Oh, they're here, not on the self-publishing-sounding Open Book Press website. Maybe it's time to unify your "publicity" and "marketing" efforts and make it easy for your target audience to find out more about your offerings.

Lazy rhetoric is not going to win you readers, no matter how convinced you are of the power of free press release websites. Look at AiT/Planet Lar or First Second or Drawn And Quarterly or Fantagraphics for inspiration in how to get people wagging their tongues about your offerings instead of laying dead fish out on the stoop and expecting people to believe it's a sushi buffet.
XOXO,
Kevin.