Sunday, December 02, 2007

So, the new Fantastic Four trade dress, then.



  • Losing what is, arguably, one of the three or four most iconic logos in comics is a seeming bold move until you realize how many changes have happened before.

  • I really like the "4" placed under the Marvel banner. Something similar, applied line-wide with a tweak to make it not look like the 70s and 80s "headshot" boxes we all remember wouldn't be the worst idea.

  • I don't like it when comic books look embarrassed to be comic books. I can see the appeal of a change to something like this for a specific storyline, but the indications from Marvel is that the title stripe is one of those "permanent" alterations that may hang around for a while. Besides, a magazine like the fluff this design emulates isn't something to aspire to, design wise.

  • To my eye, the "main" title gets completely lost in this placement, much like the individual book titles in the Civil War crossover issues. With the latter, however, it was less bothersome - the covers (whatever the design merits) featured the banner and related elements for a purpose.

  • I hope future cover images are more exciting.