Losing what is, arguably, one of the three or four most iconic logos in comics is a seeming bold move until you realize howmanychanges have happened before.
I really like the "4" placed under the Marvel banner. Something similar, applied line-wide with a tweak to make it not look like the 70s and 80s "headshot" boxes we all remember wouldn't be the worst idea.
I don't like it when comic books look embarrassed to be comic books. I can see the appeal of a change to something like this for a specific storyline, but the indications from Marvel is that the title stripe is one of those "permanent" alterations that may hang around for a while. Besides, a magazine like the fluff this design emulates isn't something to aspire to, design wise.
To my eye, the "main" title gets completely lost in this placement, much like the individual book titles in the Civil War crossover issues. With the latter, however, it was less bothersome - the covers (whatever the design merits) featured the banner and related elements for a purpose.
In addition to those, you can be my fake internet friend on MySpace and follow me on Twitter and look at my photographs on Flickr before buying me a present from my Amazon wishlist. Heck, you can even shop at my Amazon shop if you want to help make sure I have booze money.