Comics Marketing: Laura Hudson, Chip Mosher, and Marketing.

Comments Off | Posted: August 21st, 2008 | Filed under: Outbound Linkage, Thinking about Comics Marketing | Tags: , , ,

Comic Foundry senior editor and comics journalist Laura Hudson talks to BOOM!’s Chip Mosher, a man I like for more than just his angelic gaze and ability to hold his liquor; he speaks my language in a way that few I’ve met do:

What I’m most interested in is just trying to reach a wider audience. I think expanding the number of people reading comics on a regular basis is incredibly important. We as an industry are horribly guilt of not trying to expand our audience… and marketing by singing to the choir. Knowing that, that’s one of the things I wanted to not do.


YACHT, “Summer Song”

2 Comments | Posted: August 20th, 2008 | Filed under: Music, Video | Tags: ,


(Buy The Single.)


Comics Marketing: SLG’s New Webcomics Initiative

2 Comments | Posted: August 20th, 2008 | Filed under: Thinking about Comics Marketing | Tags: , ,


In addition to their pay-to-download comics available through EyeMelt, Slave Labor Graphics has joined Top Shelf, BOOM!, and a few other publishers in offering free webcomics that will appeal to their customer base written and drawn creators whose books they offer.

The site navigation’s a bit odd: while the first page is fairly straightforward, the landing pages for each strip are confusing and don’t offer the latest installment, only a way to get there with another click. This is likely due to their website’s content management platform, which is more retail and general-information oriented. Worringly, I can’t actually find an link for the new webcomics in their sidebar or through the top navigation bar, and the link to “Eyemelt – Comic Downloads” on the left (the easiest cross-sell they’ve got for the webcomics) goes to a paltry selection on the Slave Labor site, not the actual EyeMelt.com store, where quite a bit more is on offer.

(Tangent: That right there is something that a lot of publishers do: they don’t canonize a version of a product or service and stick to it. The EyeMelt.com site uses “EyeMelt” while the SLG site uses “Eyemelt.” It’s something that subliminally wears your brand down, even if it seems like it’s no big deal.)


The Rack | A Going Concern

Comments Off | Posted: August 20th, 2008 | Filed under: Shameless Self-Promotion | Tags:


Sometimes, you just don’t know how to break it to them.


Got a problem? Just ask yourself one thing.

5 Comments | Posted: August 19th, 2008 | Filed under: "Funny" | Tags: ,

(Sims and I could do these all day.)


O Deadly Darkseid: A Critical Exploration of the Master of Apokolips

5 Comments | Posted: August 19th, 2008 | Filed under: Thinking About Comics | Tags: ,

(Inspired by Chris Sims’s excellent look at The Joker and Christopher Bird’s take on Lex Luthor.)


The Rack | Staff Picks for the Week of August 20, 2008

9 Comments | Posted: August 19th, 2008 | Filed under: Shameless Self-Promotion | Tags:


It’s that time of week again, when your favorite fictional comics shop has staff picks waiting for you! I know you were holding your breath.


Comics Marketing: The Return Of That Retailer

49 Comments | Posted: August 19th, 2008 | Filed under: Thinking about Comics Marketing | Tags:

An exact quote from latest email from the retailer who sent out last week’s newsletter:

What will [REDACTED] think about Amazing Spiderman #568 that ships this week??

I know that I am disgusted. Incopetennce has been rewarded. When Peter revealed himself in Civil War our store had a huge influx of “civilians” readers who wanted to read comics again. Theese new customers and long time fans were betrayed by Marvel with their erasing of years of continuity. The books have been terrible. Awful. From what sales data I can locate it appears that Amazing Spider-man’s numbers are up. UP!! Most fans are not enjoying the new status quo, AND the books are selling better. Good Lord.

This was a teaser sent out, presumably, to everyone in the database, linking to a review that ends with:

Not only don’t buy this, but shout out to Marvel you won’t buy it as well. Maybe they’ll find another reset button.

Last week’s lesson was: “Don’t Buy” is a very poor message to send to customers.

This week’s lesson is: If you think sending out emails trashing the products you sell is a good idea, use spell-check, for fuck’s sake.


The Rack | Silver Lining

2 Comments | Posted: August 18th, 2008 | Filed under: Shameless Self-Promotion


Every rose has its thorn, to quote the poet Bret Michaels!


Oh, hey.

16 Comments | Posted: August 16th, 2008 | Filed under: Meta

It’s my birthday weekend, so don’t think I’m going to post anything until Tuesday, maybe even Wednesday. You guys can take care of yourselves while I’m gone, right? Good. Don’t break anything, and don’t leave any messes for your mother to find. You know how she gets.


The Rack | If You Leave

Comments Off | Posted: August 15th, 2008 | Filed under: Shameless Self-Promotion | Tags:


Flashback Fridays! It’s like the Retro Lunchbreak on 102.3 The Zone, but more flashbacky!


Sexual Harassment at SDCC: Commentary by John DiBello.

Comments Off | Posted: August 15th, 2008 | Filed under: SDCC2008, Think About It Won't You | Tags: , , , ,

John DiBello, if you weren’t aware, helps out Bully with his site by paying for cookies, holding open the scanner, and making sure that he gets to bed at 9:00 on the dot. I consider John one of my better friends, so when he asked me to run this piece, I didn’t hesitate, as he tackled this difficult and frustrating topic in a way that I never could.

Overheard at San Diego Comic-Con while I was having lunch on the balcony of the Convention Center on Sunday July 27: a bunch of guys looking at the digital photos on the camera of another, while he narrated: “These were the Ghostbusters girls. That one, I grabbed her ass, ’cause I wanted to see what her reaction was.” This was only one example of several instance of harassment, stalking or assault that I saw at San Diego this time.

1. One of my friends was working at a con booth selling books. She was stalked by a man who came to her booth several times, pestering her to get together for a date that night. One of her co-workers chased him off the final time.

2. On Friday, just before the show closed, this same woman was closing up her tables when a group of four men came to her booth, started taking photographs of her, telling her she was the “prettiest girl at the con.” They they entered the booth, started hugging and kissing her and taking photographs of themselves doing so. She was confused and scared, but they left quickly after doing that.

3. Another friend of mine, a woman running her own booth: on Friday a man came to her booth and openly criticized her drawing ability and sense of design. Reports from others in the same section of the floor confirmed he’d targeted several women with the same sort of abuse and criticism.

Quite simply, this behavior has got to stop at Comic-Con. It should never be a sort of place where anyone, man or woman, feels unsafe or attacked either verbally or physically in any shape or form. There are those, sadly, who get off on this sort of behavior and assault, whether it’s to professional booth models, cosplayers or costumed women, or women who are just there to work. This is not acceptable behavior under any circumstance, no matter what you look like or how you’re dressed, whether you are in a Princess Leia slave girl outfit or business casual for running your booth.

On Saturday, the day after the second event I described above, I pulled out my convention book to investigate what you can do and who you can speak to after such an occurrence. On page two of the book there is a large grey box outlining “Convention Policies,” which contain rules against smoking, live animals, wheeled handcarts, recording at video presentations, drawing or aiming your replica weapon, and giving your badge to others. There is nothing about attendee-to-attendee personal behavior.

Page three of the book contains a “Where Is It?” guide to specific Comic-Con events and services. There’s no general information room or desk listed, nor is there a contact location for security, so I go to the Guest Relations Desk. I speak to a volunteer manning the desk; she’s sympathetic to the situation but who doesn’t have a clear answer to my question: “What’s Comic-Con’s policy and method of dealing with complaints about harassment?” She directs me to the nearest security
guard, who is also sympathetic listening to my reports, but short of the women wanting to report the incidents with the names of their harassers, there’s little that can be done.

“I understand that,” I tell them both, “but what I’m asking is more hypothetical and informational: if there is a set Comic-Con policy on harassment and physical and verbal abuse on Con attendees and exhibitors, and if so, what’s the specific procedure by which someone should report it, and specifically where should they go?” But this wasn’t a question either could answer.

So, according to published con policy, there is no tolerance for smoking, drawn weapons, personal pages or selling bootleg videos on the floor, and these rules are written down in black and white in the con booklet. There is not a word in the written rules about harassment or the like. I would like to see something like “Comic-Con has zero tolerance for harassment or violence against any of our attendees or exhibitors. Please report instances to a security guard or the Con Office in room XXX.”

The first step to preventing such harassment is giving its victims the knowledge that they can safely and swiftly report such instances to someone in authority. Having no published guideline, and indeed being unable to give a clear answer to questions about it, gives harassment and violence one more red-tape loophole to hide behind.

I enjoyed Comic-Con. I’m looking forward to coming back next year. So, in fact, are the two women whose experiences I’ve retold above. Aside from those instances, they had a good time at the show. But those instances of harassment shouldn’t have happened at all, and that they did under no clear-cut instructions about what to do sadly invites the continuation of such behavior, or even worse.

I don’t understand why there’s no such written policy about what is not tolerated and what to do when this happens. Is there anyone at Comic-Con able to explain this? Does a similar written policy exist in the booklets for other conventions (SF, comics or otherwise) that could be used as a model? Can it be adapted or adapted, and enforced, for Comic-Con? As the leading event of the comics and pop culture world, Comic-Con should work to make everyone who attends feel comfortable and safe.

I’ve turned comments off for one reason: I want you to discuss it elsewhere and get the word out. Post on message boards, mention this to people you know, or even better, talk about it on your own blog.


Shameless Self-Promotion: Myself.

5 Comments | Posted: August 14th, 2008 | Filed under: Meta, Outbound Linkage, Shameless Self-Promotion | Tags: ,

I was interviewed by GamingAngels.com. Go read it, if you’d like.


Comics Marketing: DMP’s emanga.com

Comments Off | Posted: August 14th, 2008 | Filed under: Outbound Linkage, Thinking about Comics Marketing | Tags: , , ,

Brigid at Mangablog talks about the new “emanga” service from DMP, where readers can “rent” access to a currently-limited library of various yaoi and “how to draw” titles and brings up the monetization factor. DMP is charging around $4 for 72 hours access to their files through a proprietary Flash-based reader (like Zuda,) which is certainly long enough to read the latest installation of Super Sad Willowy Dudes, but seems a bit steep, as it’s between 20-40% of the retail price of a paperback volume. As Brigid points out, it’s almost like they’re aiming at young people who can’t bring the comics into their home for whatever reason, but what teenager has access to the debit or credit card that allows them to buy points at the site? It may be greater than I suspect.

A strange, bold move. I’m curious to see if they’ll be able to monetize their niche market. I don’t want to predict failure yet, as a subculture as devoted as those who read and enjoy yaoi may be willing to pay a higher premium on getting their fix.


Comics Marketing Done Right: Adhouse Books

1 Comment | Posted: August 13th, 2008 | Filed under: Thinking about Comics Marketing | Tags: ,


The new Adhouse Books site
is a big improvement on the original while still maintaining Chris Pitzer’s signature clean design and easy navigation. Bloggers and reviewers can now link to individual titles in the company’s catalog and each individual page lets you take a look at PDF previews and buy directly from them with Paypal. I recently (maybe even when talking to Pitzer and his wife) compared Adhouse to a quality indie record label in how it’s run: they’ve got a very distinct company look and feel, even if titles and their contents are wildly different. It’s nice to see that continue on the web and in their new HTML (and plain text) emails to their readers.


This Week In Out-Of-Date Banner Ads

1 Comment | Posted: August 13th, 2008 | Filed under: Thinking about Comics Marketing | Tags:





Comics Marketing Gone Weird: Tokyopop

1 Comment | Posted: August 13th, 2008 | Filed under: Thinking about Comics Marketing | Tags: ,

Retailer Chris Butcher’s discussion of Tokyopop’s current “not canceled, really” list is really interesting, as is Brigid Alverson’s original article, which discusses some new series that have sprung up since the company’s recent triage. Tokyopop states that they have had to go back to the original license holders to renegotiate new release dates on the resuscitated books. It’s easy to see how saying books were canceled may have been a stopgap measure – it may have been the neatest, most expeditious way to take care of the situation during a turbulent period, but man, you don’t mess with manga fans. They’re like caged dogs, people!


The Rack | Room

1 Comment | Posted: August 13th, 2008 | Filed under: Shameless Self-Promotion | Tags:


It’s like watching the Death Star approach Alderaan, but no matter what Leia says it’s all going to go horribly wrong.


Welcome to your second quarter-century, my friend. Hope you survive the experience!

Comments Off | Posted: August 12th, 2008 | Filed under: Meta


This is good: Mark Waid and Carlos Magno’s Zombie Tale.

3 Comments | Posted: August 12th, 2008 | Filed under: Outbound Linkage | Tags: , ,


“If You’re So Smart” is really, really clever
and made me laugh out loud. It should also be noted that it’s supremely easy to navigate and doesn’t require a special reader or Flash or any of that junk. I like that.

(I think one of my Cthulhu Tales stories will be online soon-ish. Maybe.)