I never thought I’d say anything positive about this particular company – the loss of Bambi and her Pink Gun still stings – but I really like how DMP’s solicitations in Previews are formatted. Of course, there’s the large sales-y image of young, wispy men looking as if they’re suffering either great gastrointestinal distress or romantic troubles, but below is this nicely, done, succinct breakdown of the title:
While the description itself may be a bit lacking (and is probably taken from the back of the jacket, where it’d likely make a bit more sense), I really like how the Publishing Strategy section sells the books to readers and retailers alike, discussing the author’s accomplishments and previous releases (while including ISBNs.) It’s a positive sales tool that manages to push the brand and author without being over the top. Also of note is the specs column on the right, which is something I’ve seen other publishers (Oni, for instance) do and I really like that as a tool that gives retailers some idea of what shelfspace will be needed and so on, along with some general idea of its perceived “value” to customers. I know that the regular Diamond solicitations work in that same information, but the presentation here makes it easier to picture the book and how it works in the store’s scheme.