Comments on: Comics Marketing Done Right: DMP http://www.beaucoupkevin.com/blog/comics-marketing-done-right-dmp/2008/08/12/ Kevin Church writes things. Thu, 18 Mar 2010 17:39:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jamie http://www.beaucoupkevin.com/blog/comics-marketing-done-right-dmp/2008/08/12/comment-page-1/#comment-894 Jamie Thu, 14 Aug 2008 13:53:41 +0000 http://www.beaucoupkevin.com/blog/?p=4046#comment-894 Ask 'em for one? I don't think they're secret...! Ask ‘em for one? I don’t think they’re secret…!

]]> By: Kevin Church http://www.beaucoupkevin.com/blog/comics-marketing-done-right-dmp/2008/08/12/comment-page-1/#comment-891 Kevin Church Thu, 14 Aug 2008 11:54:43 +0000 http://www.beaucoupkevin.com/blog/?p=4046#comment-891 The Fantagraphics catalog for the book trade is really nicely done. I'd <STRONG>love</STRONG> to get my hands on the DC/Random House catalog sometime soon. The Fantagraphics catalog for the book trade is really nicely done. I’d love to get my hands on the DC/Random House catalog sometime soon.

]]> By: Jamie http://www.beaucoupkevin.com/blog/comics-marketing-done-right-dmp/2008/08/12/comment-page-1/#comment-888 Jamie Thu, 14 Aug 2008 08:43:17 +0000 http://www.beaucoupkevin.com/blog/?p=4046#comment-888 Oh, I know, Kevin. Hell, I've written some! And, yes, it would be nice if PREVIEWS could adopt some of the elements of grown-up publishing... That said, quite a few of the bigger companies do specific book trade catalogues in addition to their PREVIEWS malarkey, and those come off as far more professional. (I'm sure you already know this!) Oh, I know, Kevin. Hell, I’ve written some! And, yes, it would be nice if PREVIEWS could adopt some of the elements of grown-up publishing… That said, quite a few of the bigger companies do specific book trade catalogues in addition to their PREVIEWS malarkey, and those come off as far more professional. (I’m sure you already know this!)

]]> By: Kevin Church http://www.beaucoupkevin.com/blog/comics-marketing-done-right-dmp/2008/08/12/comment-page-1/#comment-844 Kevin Church Wed, 13 Aug 2008 11:28:19 +0000 http://www.beaucoupkevin.com/blog/?p=4046#comment-844 <BLOCKQUOTE>Um, these are standard publishing industry things - Title Information (”TI”) sheets from any decent-sized publishers would contain all this info as a matter of course. Still, the ‘Publishing Strategy’ section is exceptionally well-turned and I might lift elements of it for work</BLOCKQUOTE>Go look in <EM>Previews</EM> and look at some of the solicitations. Hell, look at <STRONG>most</STRONG> of them.

Um, these are standard publishing industry things – Title Information (”TI”) sheets from any decent-sized publishers would contain all this info as a matter of course. Still, the ‘Publishing Strategy’ section is exceptionally well-turned and I might lift elements of it for work

Go look in Previews and look at some of the solicitations. Hell, look at most of them.

]]> By: Jamie http://www.beaucoupkevin.com/blog/comics-marketing-done-right-dmp/2008/08/12/comment-page-1/#comment-841 Jamie Wed, 13 Aug 2008 08:29:40 +0000 http://www.beaucoupkevin.com/blog/?p=4046#comment-841 Um, these are standard publishing industry things - Title Information ("TI") sheets from any decent-sized publishers would contain all this info as a matter of course. Still, the 'Publishing Strategy' section is exceptionally well-turned and I might lift elements of it for work :) (I'm quite horrified by the thought that there might be companies that *don't* produce these!) Um, these are standard publishing industry things – Title Information (“TI”) sheets from any decent-sized publishers would contain all this info as a matter of course. Still, the ‘Publishing Strategy’ section is exceptionally well-turned and I might lift elements of it for work :)

(I’m quite horrified by the thought that there might be companies that *don’t* produce these!)

]]> By: Bully http://www.beaucoupkevin.com/blog/comics-marketing-done-right-dmp/2008/08/12/comment-page-1/#comment-789 Bully Tue, 12 Aug 2008 19:16:53 +0000 http://www.beaucoupkevin.com/blog/?p=4046#comment-789 That's very nicely done. It's a good example of a company that is branching out their marketing to more than just the direct market--this cleanly-formatted description will work as well in <I>Previews</I> as it will in a catalogue produced for the trade bookstore chains and indies. I especially applaud the use of ISBN-13s, a standard number that <I>Previews</I> really needs to get on board with in addition to their internal ordering numbers. I was mildly impressed by a couple comics-pamphlets DC and Marvel produced this year and distributed at the BookExpo America ("Marvel's Greatest Collections" and "DC Comics 30 Essential Graphic Novels")...except for the fact that DC didn't list any ISBNs at all and Marvel used the outdated 10-digit ISBNs. The industry's gotta grow up and run with the big boys. That’s very nicely done. It’s a good example of a company that is branching out their marketing to more than just the direct market–this cleanly-formatted description will work as well in Previews as it will in a catalogue produced for the trade bookstore chains and indies. I especially applaud the use of ISBN-13s, a standard number that Previews really needs to get on board with in addition to their internal ordering numbers. I was mildly impressed by a couple comics-pamphlets DC and Marvel produced this year and distributed at the BookExpo America (“Marvel’s Greatest Collections” and “DC Comics 30 Essential Graphic Novels”)…except for the fact that DC didn’t list any ISBNs at all and Marvel used the outdated 10-digit ISBNs.

The industry’s gotta grow up and run with the big boys.

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