Comics Marketing Gone Weird: Tokyopop

Retailer Chris Butcher’s discussion of Tokyopop’s current “not canceled, really” list is really interesting, as is Brigid Alverson’s original article, which discusses some new series that have sprung up since the company’s recent triage. Tokyopop states that they have had to go back to the original license holders to renegotiate new release dates on the resuscitated books. It’s easy to see how saying books were canceled may have been a stopgap measure – it may have been the neatest, most expeditious way to take care of the situation during a turbulent period, but man, you don’t mess with manga fans. They’re like caged dogs, people!