DESIGN FETISH: MTV’s new identity.
1 Comment | Posted: July 1st, 2009 | Filed under: Design Fetish
Creative Review has a great look at MTV’s new on-air identity in the UK, including a discussion of the typefaces used and a look at the Universal Everywhere’s role in the creative process.
Very nice design concepts, though I’m not generally a fan of clutter and I’d worry the screen could get “busy” really quickly (especially with those bottom-third promos). I love that Pharma font, and the consistent 2/2 time signature is a slick little hook. I wonder if there’s any chance some of this could show up in the States (man, I’d like to think so).