DESIGN FETISH: The YouTube Dilemma

1 Comment | Posted: May 13th, 2009 | Filed under: Design Fetish

Creative Review has a nice piece up about how YouTube has changed the creative landscape for advertising agencies and the like.

“I got a sense the Sony ad was maybe influ­enced by Mark’s film,” says Katie Daniels, a freelance producer who worked on the film and contacted CR at the time of the blog story on the Bravia spot. “Obviously the idea of a zoetrope is not new, but from the atmosphere I had a sense that they’d watched the film. But it wouldn’t be so grating if they hadn’t got in touch and then we/d not heard from them again, that was bad etiquette. Directors are creating these films as showpieces for little or no money in the hope they’ll get commercial work.”

Following the furore on the blog, Fallon explained that the contact had been made with Hewis in relation to a different strand of the project for Sony, and that the production of the Bravia-drome ad was already well underway by the time this occurred. The agency is also categorical in its assertion that it never takes its ideas from outside sources. “We would be doing ourselves a huge disservice if we were found to be deliberately taking an idea from elsewhere,” says Fallon partner Chris Willingham. “That’s so fundamental to our work, and why clients choose us.”

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One Comment on “DESIGN FETISH: The YouTube Dilemma”

  1. 1 Stuart Immonen said at 11:30 am on May 14th, 2009:

    “Suddenly a research tool is available to advertising creatives giving access to millions of films and ideas from all over the world, leaving the makers of these films vulnerable to having their ideas stolen.”

    This is like the teenager who’s shocked to realize that the whole world can see their naked pictures on myspace. If people don’t want to offer their shit for free, they should STAY OFF THE INTERNET. And, hey, nobody ever lifted anything, intentionally or no, before computers, right? Like the first commenter says, “it’s all fair game.”

    Further, there’s a reason why copyright law does not extend to ideas, but rather protects the creator’s method of execution.

    It’s a pretty balanced article, ultimately… but it left me with a vague sense of, “And..?” at the end. Thanks for the link.

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