Here’s a press release from a friend’s project.

EPISODE 1 OF ‘THE VARIANTS’ PREMIERES

Dallas, TX—Zeus Comics Media is proud to announce the premiere of THE VARIANTS, the web comedy series that takes you behind the counter of your local comic book shop.

“Several months, countless hours, and a whole bunch of volunteer work made this possible,” says series co-creator/co-writer Ken Lowery. “Needless to say we’re very proud of the final product.”

Episode 1, “Pilot,” follows the staff of Zeus Comics through a typical new comic day. We meet the cast—enthusiastic store owner Richard, surly bastard Barry, bubbly Keli, fanboy Joe—as they fend off hordes of fans looking to pick up the new hardcover collecting ‘90s icon Jim Leefeld’s work on Team Bloodforce. Joe, of course, wants a copy, and of course, there isn’t a spare one to be found. Wouldn’t you know it? Hilarity ensues.

“”This episode takes the collector mentality to the absurd extreme,” says co-creator/co-writer Richard Neal, who fittingly plays Richard. “Joe’s gotta have it.”

THE VARIANTS’ first season premieres August 5, with new episodes uploaded on the first Wednesday of every month at http://www.thevariants.com. Journalists interested in more information or in setting up interviews can contact Ken Lowery at ken@thevariants.com.