Chip Mosher wants me to point out his genius to you.

So, there’s this comic coming out by Mark Sable called Unthinkable and it’s about a top-secret thinktank and conspiracies and military actions and all of that stuff. It sounds like the sort of high-quality, high-concept thing that BOOM! is known for, and they’ve done something pretty notable this time around, creating an Altered Reality Game for the book where you can be assigned missions and inform the backstory of the comic before it even comes out. You can read more on their site about the title and the game.

(As much as I hate to admit it, this is a pretty clever thing Ian Brill, Chip Mosher and the gang came up with. I’m not the sort of person who goes for ARGs (as I spend most of my gaming time in Liberty City, enjoying the fine murder simulator that is Grand Theft Auto 4, but I know there’s a whole audience that eats this sort of thing up. Hell, if Nine Inch Nails can get a bunch of fans to dedicate themselves to cryptography and geocaching, then comic book readers are an easy-as-hell mark.)