BeaucoupKevin(dot)com » dmp http://www.beaucoupkevin.com/blog Kevin Church writes things. Mon, 06 Feb 2012 05:13:35 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Comics Marketing: DMP’s emanga.com http://www.beaucoupkevin.com/blog/comics-marketing-emanga/2008/08/14/ http://www.beaucoupkevin.com/blog/comics-marketing-emanga/2008/08/14/#comments Thu, 14 Aug 2008 13:00:35 +0000 Kevin Church http://www.beaucoupkevin.com/blog/?p=4075 Brigid at Mangablog talks about the new “emanga” service from DMP, where readers can “rent” access to a currently-limited library of various yaoi and “how to draw” titles and brings up the monetization factor. DMP is charging around $4 for 72 hours access to their files through a proprietary Flash-based reader (like Zuda,) which is certainly long enough to read the latest installation of Super Sad Willowy Dudes, but seems a bit steep, as it’s between 20-40% of the retail price of a paperback volume. As Brigid points out, it’s almost like they’re aiming at young people who can’t bring the comics into their home for whatever reason, but what teenager has access to the debit or credit card that allows them to buy points at the site? It may be greater than I suspect.

A strange, bold move. I’m curious to see if they’ll be able to monetize their niche market. I don’t want to predict failure yet, as a subculture as devoted as those who read and enjoy yaoi may be willing to pay a higher premium on getting their fix.

]]> http://www.beaucoupkevin.com/blog/comics-marketing-emanga/2008/08/14/feed/ 0 Comics Marketing Done Right: DMP http://www.beaucoupkevin.com/blog/comics-marketing-done-right-dmp/2008/08/12/ http://www.beaucoupkevin.com/blog/comics-marketing-done-right-dmp/2008/08/12/#comments Tue, 12 Aug 2008 19:00:30 +0000 Kevin Church http://www.beaucoupkevin.com/blog/?p=4046 I never thought I’d say anything positive about this particular company – the loss of Bambi and her Pink Gun still stings – but I really like how DMP’s solicitations in Previews are formatted. Of course, there’s the large sales-y image of young, wispy men looking as if they’re suffering either great gastrointestinal distress or romantic troubles, but below is this nicely, done, succinct breakdown of the title:

While the description itself may be a bit lacking (and is probably taken from the back of the jacket, where it’d likely make a bit more sense), I really like how the Publishing Strategy section sells the books to readers and retailers alike, discussing the author’s accomplishments and previous releases (while including ISBNs.) It’s a positive sales tool that manages to push the brand and author without being over the top. Also of note is the specs column on the right, which is something I’ve seen other publishers (Oni, for instance) do and I really like that as a tool that gives retailers some idea of what shelfspace will be needed and so on, along with some general idea of its perceived “value” to customers. I know that the regular Diamond solicitations work in that same information, but the presentation here makes it easier to picture the book and how it works in the store’s scheme.

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