How To Spam Comments The Marvel Way
3 Comments | Posted: April 7th, 2009 | Filed under: "Funny" | Tags: marvel, marvel comics
I have no idea why they wouldn’t let me write Fantastic Four, do you?
6 Comments | Posted: March 11th, 2009 | Filed under: "Funny" | Tags: dr doom, fantastic four, if I ran marvel comics, marvel, marvel comics
Texas Twister.
20 Comments | Posted: March 3rd, 2009 | Filed under: Wacky Out Of Context Panels | Tags: marvel, texas twister
To Quote Wikipedia:
During the Civil War, Texas Twister was recruited by the Thunderbolts to help round up un-registered superheroes as a way of working off the public properties he accidentally destroyed when he was drunk.
To Quote Myself:
I bet partying with Texas Twister is awesome.
Social Media The Marvel Comics Way!
25 Comments | Posted: January 27th, 2009 | Filed under: Thinking about Comics Marketing | Tags: dc, marvel, twitterA lot of people are touting social media and how it’s changed how fans interact with brands, claiming that it allows for transparency and a level of engagement that goes above and beyond websites and blogs. Jennifer Van Grove at Mashable wrote a great blog entry about the best Twitter brands and the people behind them. While it’s interesting to see how companies and their customers interact publicly, it’s also important to note how professional these exchanges are.
And when you think of professionalism, Marvel Comics immediately springs to mind. Let’s look at the following exchange between a fan of the publishing concern and the company’s official Twitter account.
To review: a fan mentions that they read ten Marvel comics this weekend, and got rid of 20 weeks’ worth of DC’s weekly Trinity, written by Kurt Busiek and drawn by Mark Bagley. They are told, by a Marvel representative, that they’re amazed that someone could/would read 20 issues of this comic. (The original Marvel tweet has since been deleted, but someone smarter than me screencapped it and sent it my way.)
Kurt Busiek is currently writing a sequel to his Marvels series for the publisher. Marvels was a crown jewel in the publisher’s line through the 90s and continues to sell well for them because it’s actually very good. Mark Bagley was a mainstay of the Spider-Man titles through the 90s and drew over 100 consecutive issues of Ultimate Spider-Man, a title that helped the company’s publishing division ride the success of the cinematic version of the character to financial solvency.
In other words, to get a cheap shot at their perceived “competition,” a Marvel representative threw two of their most respected creators under the bus. This “competition,” by the way, has been blown vastly out of proportion over the years mostly by Marvel and its fans. While I can appreciate the tongue-in-cheek tone they’ve embraced (“Not Brand Ecch” and “Distinguished Competition” being two of my favorite bits they’ve used,) there’s a distinct difference between winking at the readers and outright badmouthing of another publisher’s product. Despite the inflamed passions of fans on both ends of the spectrum, it’s not like either DC or Marvel’s comic book divisions are making cars – they’re putting out $3-$4 doses of serial entertainment. The closest thing to comics and how they’re purchased is America’s movie habit and while Fox and Paramount certainly compete for weekend dollars across America, you never see either studio trashing the other for the quality of product. (Most likely because they know that neither of them has a leg to stand on in that department.)
There’s room for more than one major company putting out comic books. That sort of dismissive, we’ll-finance-anyone used-car-salesman bullshit cheapens Marvel in multiple ways and while there’s plenty to say about DC’s inability to grasp Twitter and the like, I think it’d be better to not have said anything at all than indulge in cheap snark at the expense of your brand’s respectability.
I have no idea why they wouldn’t let me write Marvels 3, do you?
10 Comments | Posted: January 5th, 2009 | Filed under: "Funny" | Tags: hulk, marvel, marvel comics
Happy Holidays! Here’s three murderers with a popular yuletide hit!
2 Comments | Posted: December 25th, 2008 | Filed under: Think About It Won't You | Tags: christmas, doctor octopus, doom, marvel, spider-man
If I Ran Marvel Comics: #2 In A Series
4 Comments | Posted: September 23rd, 2008 | Filed under: "Funny", Pandering to the Demographic | Tags: if I ran marvel comics, lolcats, marvel
Marvel’s Civil War as montage: the Remix.
5 Comments | Posted: September 16th, 2008 | Filed under: "Funny", Video | Tags: civil war, marvel, remixA bit of context, before the show. Many fans have taken it upon themselves to create collage trailers for comics storylines as movies using pieces of existing footage from films. One person in particular had done an interesting take on Civil War that included footage from almost every Marvel Comics-based movie to date, with the notable exception of the Corman-produced Fantastic Four. It’s well-executed and portentous with a few “Oh, hey!” moments. The only problem I had was with the musical selection, which was overbearing and made the entire production seem a bit po-faced.
So I fixed that.
I’m just going to write a lot of words about comics here.
4 Comments | Posted: July 8th, 2008 | Filed under: Reviews, Thinking About Comics | Tags: boston comics roundtable, brian k vaughan, dc, ex machina, james robinson, marvel, publishing, starman1.
I finally finished the first Starman Omnibus and despite Robinson’s occasionally too-purple prose, I now see why so many of my friends have been enamored with the series. For when it came out, it feels downright revolutionary and it would hold up fairly well on the shelves now. I do like the feeling that he’s going for a long game (even if Robinson wants to tell you that he’s planned this out constantly) and that a lot of thought has been put into creation and reimagination versus copyright continuation. The last few issues collected in this volume, where one bad day in Opal City is retold from multiple POVs with Jack Knight running a gauntlet are downright enthralling. I still have to get used to the unusual emphasis Robinson places on words, mind.
2.
Ex Machina just got one of those nice hardcover editions from DC and I picked it up on a whim. The book annoys me much less than I remembered (maybe I read it at a bad time?) and once Vaughan drops the whole “here’s a factoid I wrote down in a book and wanted to make sure I used” thing, it’s a well-done science fiction drama. I quite like how DC/Wildstorm’s deluxe hardcover format worked in this case: the first two trade paperbacks for the series are placed together with the original series notes, etc, for a cover price that’s about the same as two of the current-format volumes.
3.
This isn’t something that should be done in all cases (hello, Power Pack), but it shows how DC understands the book marketplace a bit better than Marvel. Whereas the house that Jack, Steve, and Stan built focuses entirely on the current direct market (and movies, but let’s stick to one medium,) DC has proven time and again that they’re better at courting customers in multiple realms. This Ex Machina book is perfect for libraries, where trade paperbacks fall apart fairly quickly, and features not one but two proven properties: the title itself, and Brian K. Vaughan, so the value to retailers is significantly higher than something like the premiere hardcover of Kraven’s Last Hunt (a book that I love, but wouldn’t necessarily recommend as My First Spidey-Story) or Civil War, which has an ephemeral value at best, even with the creative team involved. Add in DC’s relationship with Random House’s distribution arm (which includes more than just being stuck in a catalog: there’s co-op promotion payments, incentives and special offers, returnability making books less risky) versus using Marvel continuing to depend on an overburdened Diamond sales force, and the picture becomes clear: Marvel focuses on the current base in its publishing efforts, DC acts like a business, takes a risk, and expands into other bookselling arenas. I’ll be very curious to see if Marvel makes a similar deal in the next few years once they’ve seen how DC handles some of the book-market issues they’ve not had to tackle in any real way before, such as returns.
4.
Unrelated entirely: The first Inbound, from the Boston Comics Roundtable shows nascent signs of something greater, but stronger editing, a thematic focus, and content that delivered complete stories instead of chapters and excerpts could have done wonders for this book. Highlights for me included Susan Chasen and Dan Mazur’s “The Daytime Sky,” surprisingly charming look at an overweight astrophysicist making an unwelcome discovery, and Hyuun Supul’s awkwardly-dialogued but effective look at humanity in “Deconstruction,” while the office tale “Lending Can Openers” and “After The Plague’s” postapocalyptic drama were fairly standard indie comics stories – nothing bad, per se, but nothing that excited me, even if I really liked Steve Harrison’s art on the first. It’s obvious that “After The Plague” is part of a larger work, but manages to cram in enough mood and character work to feel like a decent piece on its own.
Where Inbound falls apart is group founder Dave Kender’s “The Ragbox, Chapter One,” featuring art by Mark Hamilton. When working in an anthology, creators have only a limited amount of space to hook a reader, and Kender spends nine pages establishing that there’s a fire somewhere in a neighborhood called The Ragbox and that two teenage siblings (one of whom is writing a college essay) are wondering where their parents are. While the second volume of this series will likely continue this story, there’s no hook to keep me interested until then. Part of the problem here is an egregious use of silent panels and too-long, static shots that aren’t interesting, even if it’s obvious that the reader should get a sense of impending something. I understand it’s the first chapter of a longer work, but did it really need to open with a title page of its own, a page showing a fire very slowly growing as curtains are parted, an entire page devoted to two panels of a young woman sleeping, and another 3-panel page in which she opens her eyes suddenly? If it’s part of a graphic novel or whatever, that’s great, but it really does not feel like it fits in an anthology like this at all.
Neither does Jaime Garmendia and Justin Mattarocchia’s horror tale “Body Blues,” one of those newish horror comics that feels more Marilyn Manson shock-rock than Nosferatu and is exactly the sort of thing I avoid like the plague. I’m sure it has its audience; I’m just not a member of it.
On the inside front cover, Kender discusses the book’s inception and the Boston Comics Roundtable as a whole, setting a lofty standard for the group that I’m not sure is on display here. Part of the problem might be the use of an editorial committee – four people putting together an anthology aren’t going to have the same focus as one or two, and I’m sure that everyone wants to maintain an even keel and not upset other creators in the group, which can lead to compromises. That said, even with my reservations, I’m glad that I picked up Inbound and look forward to the next volume, which features some work from creators whose work I know and have enjoyed, such as Cathy Leamy and Charles Schneeflock Snow.
Something somebody actually said to me ten minutes ago during a phone conversation about social media networks and business.
7 Comments | Posted: June 27th, 2008 | Filed under: Thinking About Comics | Tags: dc, facebook, marvel
