This Week In Out-Of-Date Banner Ads

3 Comments | Posted: December 5th, 2008 | Filed under: Thinking about Comics Marketing

Is it just me or do things like this stick out like a sore thumb to everyone else when they come across them? I wonder if Comicraft’s paid for the space and not replaced their ad or if there’s just no one else paying for that space to be occupied and Publishers Weekly is just letting it fester. You’d think that both parties would be interested in maximizing the dollars that space could be creating.

(Or maybe the bullet that hit the rest of online advertising means that no one really cares about a skyscraper ad on a popular comics blog. It’s not worth fixing for Comicraft because it costs so little and it’s not worth switching over for PW because, hey, it’s only making $5 a week.)

Share This Post:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • StumbleUpon
  • Ping.fm
  • Twitter
  • Tumblr

3 Comments on “This Week In Out-Of-Date Banner Ads”

  1. 1 Pj Perez said at 1:49 pm on December 5th, 2008:

    As someone who’s managed advertising for the interwebs, I’d say PW is as much to blame as the advertiser. I kept a pretty good eye on time-sensitive ads, staying in touch with advertisers as to when we needed new artwork from them. Of course, using a system such as OpenX is extremely helpful for setting ad expiration dates…

  2. 2 Tim said at 9:51 pm on December 5th, 2008:

    Pretty sure it’s just you.

    But, God bless “just you”.

  3. 3 Rob S. said at 7:34 pm on December 7th, 2008:

    I barely notice web ads, unless they’re especially intrusive. As a reader, it doesn’t jump out at me at all — although it should certainly be dealt with one way or another.

Custom research papers