What were they thinking?

I’d really like to see the marketing materials that DC supplied to potential advertisers in the 1970s. “Do you want to sell your products to complete losers? I mean, we’re talking wastes of flesh? Then give Sanford Schwarz & Company a call today!”

Take a gander at these ads I pulled from a single issue of Our Fighting Forces (#150, if you’d like to check). Between getting their asses regularly kicked, being criticized for their flabby physique, trying to find work, or getting the skills to actually make money, I’m surprised any of the potential audience had the time or wherewithal to actually, you know buy the books featuring these gems.

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